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Fox will unspool the action comedy "Knight & Day" on June 30, two days earlier than planned.
That has "Knight" -- starring Tom Cruise and Cameron Diaz -- set to hit multiplexes on the same date that Summit Entertainment will bow vampire three-quel "The Twilight Saga: Eclipse" and two days ahead of Paramount's July 2 opening of family adventure "The Last Airbender." The situation should make for a mega-competive Independence Day weekend this year, with the holiday frame often the most lucrative session on the theatrical calendar.
"It gives us a little bit of a jump on the weekend and the opportunity to get word-of-mouth going," Fox domestic distribution president Bruce Snyder said Monday. "We want to let people know how wonderful this picture is."
-Fingers crossed that it's going to be one of the surprises of the summer...thoughts?
I'm definitely looking forward to it, but this is hopefully a sign of confidence in the project...
ReplyDeleteIt does look really fun, so maybe this is a good sign...
ReplyDeleteIndeed.
ReplyDelete