January 24, 2010

Jack-in-the-Box Office for the weekend of January 22-24

Remember the Monty Python line: "Spam, Spam, Spam, and more Spam."

Well the Box Office is once again: "Avatar, Avatar, Avatar, and more Avatar."

Showing another minor decline in number of theaters and also in terms of revenue, James Cameron's space epic grossed another $36 million dollars to become the second highest-grossing movie of all time domestically and worldwide.

In other top five news: "Legion" got off to an impressive start with $18.2 million, making back the majority of its $26 million budget. "The Book of Eli" despite an almost 50% decline, added $17 million to its now $62 million total, which is most of its $80 million dollar budget. "The Tooth Fairy" is the second family movie this month that failed to re-capture the success of "Paul Blart: Mall Cop" last year. "The Tooth Fairy," doing slightly better than "The Spy Next Door" last weekend, debuted at $14 million, a fraction of its $48 million budget, but enough that it could easily prove profitable in the coming weeks. In fifth place was "The Lovely Bones" in its third week. After a marketing campaign originally aimed at older female moviegoers who gave the film a more tepid response, Paramount managed to salvage what looked like a sinking box-office ship by changing their target audience to younger women who appear to be taking to the movie quite well. Peter Jackson's adaptation of the best-selling novel grossed $8.8 million this week, bringing its domestic total to $31.6 million, almost half of its $65 million dollar budget.

The week's other major debut "Extraordinary Measures," debuted with an underwhelming $7 million, a small part of its $31 million dollar budget.

In highest per-screen average news, last weeks top two films in this race simple switched places as the top prize went to "Crazy Heart" which earned $1.4 million on 93 screens, brining its total to $3.9 million. In second place was last week's winner "The Last Station," which grossed $110,300 on eight screens, bringing its total to $230,700.

Please let us know what movies you're surprised did so well, surprised did so poorly, or just simply cannot wait to see.

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