January 31, 2010

Jack-in-the-Box Office for the weekend of January 29-31

As you may have seen posted so generously here by Clayton, this past Friday was my birthday, celebrating my 23rd Oscar season. And what was one of the best presents I received? Not having to see either of the new movies that came out this weekend. And judging by their Box Office numbers, I'm guessing you didn't either.

Still, it's a strange day when it barely seems worth mentioning that "Avatar" grossed another $30 million this weekend in the highest-grossing 7th weekend in any movie's run ever. With it's current total of $594 domestically, it could easily outgross "Titanic" as the highest grossing film of all time by mid-week, a feat James Cameron's space epic has already done on a global scale.

"Edge of Darkness" debuted in second place with $17 million, a figure impressive for Director Martin Campbell but less so for star Mel Gibson. Still, it could at this point make the rest of it's $80 million dollar budget back, something I would imagine is much needed at GK productions as "The Young Victoria" has made only $7 million of it's $35 million dollar budget back in it's seven week run.

In third place is this week's other offering, "When In Rome." While budget figures we're not available at this time, it's $12 million opening weekend is impressive for a romantic comedy lacking any A-list stars.

Rounding out the top five is "The Tooth Fairy" which made another $10 million this weekend bringing it's two week total to $26 million, over half of it's $48 million budget. With a worldwide total of $42 million, FOX could easily make the film's budget back in the next day or two. "The Book of Eli" is in a similar situation, as it's $8 million weekend brought it's domestic total to $74 million and it's worldwide total to $78, almost it's entire $80 million budget.

Winning the per-theater average race this weekend was "Saint John of Las Vegas" (I hadn't heard of it either) the comedy starring Steve Buscemi and Sarah Silverman which grossed $22,400 in two theaters. In second place was "The Last Station" taking in $90,000 in three theaters.

Please let us know what you saw this weekend and how you feel about it's performance at the Box Office.

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